Brief: GreenBin is a concept brand for a green environmental recycling company. I set out to design a distinctive logo and supporting visual identity that conveys sustainability and trust.
Process: I explored organic shapes and serif lettering in Adobe Illustrator to reflect growth and nature, refining sketches until the mark felt balanced. I then developed colour variations, supporting lockups and brand imagery in Photoshop to ensure the identity worked across digital and print contexts.
Outcome: The final logo and collateral present a clean, adaptable identity that communicates GreenBin’s eco‑friendly mission and stands out among recycling brands.
